Claire Scantlebury, who heads up our Digital Communications Team, on why if you’re passionate about digital, the National Assembly for Wales could be the place for you.
I consider myself to be a bit of a digital engagement geek and it’s safe to say that everything about the potential of the online space excites me.
The possibilities around reach, real-time engagement, delivery of personalised content, the ability to hold virtual conversations, stimulate emotions, the speed of developments in technologies, trends, platforms, the ever changing motivations of audiences, big data, open data, user experience … it’s endless! I consider myself to be very lucky that every day I get to do what I enjoy.
It’s not only that I get to do what I love, it’s that I get to do it for such a great and important organisation. Having recently joined the Assembly (coming from a private sector background) I don’t think I could have picked a more exciting time to join British politics. But whilst democratic engagement is high when it comes to certain topics (let’s not mention the B word), political engagement in Wales is something that needs to be addressed.
The current climate combined with the way that people discover, access and consume content presents an interesting challenge and it’s one that digital can and should play a very important part in. The role of political institutions is changing… almost daily. The rules are changing, the lines are changing and the opportunities around e-democracy and the potential for reaching the disengaged are become a more and more important part of everyday society.
Being a part of the digital team at the National Assembly for Wales means that not only do we have the freedom and opportunity to innovate and be creative about how we use channels, platforms and messaging, but it also means we get to do all of that great stuff knowing that we’re positively contributing to the future of Wales. It is such an exciting and amazing thing to do, but it’s a big task that’s getting bigger… which is why I’m looking for 2 new Digital Media Managers to join the team.
There’s also the question of the Welsh language on digital. We want Welsh speaking digital experts to lead the way on Welsh language digital innovation. That’s why we’ve made one of these posts Welsh essential, we want to tackle this challenge head on and realise it as an opportunity for Wales and the Welsh language.
Finally, if all of that isn’t enough to convince you, we also get to work in and promote our amazing estates; the Senedd and Pierhead in Cardiff Bay.
What is the role?
We’re a new team in the Assembly and our aim is to continuously shape the Assembly’s digital presence to reach, inspire, enable and inform the people of Wales about the work of the Assembly.
I’m looking for digital professionals who are passionate about using online to reach and engage Welsh citizens. You should be confident in creating and delivering campaigns and content across all (or certainly the majority of) digital platforms and be familiar with best practice approaches – this is perhaps knowledge and skills that you’ve gained through previous experience in a digital marketing or digital content creation role.
If you want to innovate, push boundaries, be proactive and help us position the Assembly as a world leader in digital excellence then I want to hear from you so APPLY NOW!